The Art of European Summer Style | From Pebble Beach to Balcony Dining

Packing for a European Summer: Less Stress, More Aperol

Let’s be real—half the fun of a European summer is imagining your outfits before you even book the flight. You picture yourself draped in breezy linen, effortlessly chic as you sip something cold and bubbly in a sun-drenched piazza. The reality? Overpacking, regretting the overpacking, and still feeling like you have nothing to wear.

So, let’s fix that. Because the secret to looking good while strolling through ancient ruins and seaside villages isn’t stuffing your suitcase—it’s packing smart (and leaving room for a little holiday shopping).

Linen, Leather, and Looking Effortless

Step one: embrace the Grecian ease. A floaty linen maxi dress? Non-negotiable. It works for lazy beach days, spontaneous boat rides, and candlelit dinners without missing a beat. A swimsuit in bronze or deep blue? That’s your “I just stepped out of a Slim Aarons photograph” moment sorted.

Shoes? This is where rookies go wrong. Those flimsy sandals you panic-bought? They won’t survive cobblestones. Instead, invest in buttery-soft leather slides—chic enough for an alfresco dinner, sturdy enough for a full day of exploring. Your feet (and Instagram feed) will thank you.

Packing Less, Living More

The best European outfits aren’t about having more—they’re about having the right pieces. A crisp white shirt can do double duty: tied over a bikini for morning markets, buttoned up with a silk slip skirt for sunset negronis. Accessories? Minimal but meaningful—a gold necklace that catches the sunlight, a woven tote that carries everything from beach reads to fresh peaches.

And let’s not forget the ultimate hack: the scarf. Wear it in your hair, around your shoulders, or tied to your bag for that “I just threw this together” nonchalance.

The Real Secret to Looking Good? Enjoying Yourself.

Here’s the thing—European summer style isn’t just about what you pack. It’s about the way you slow down. It’s about sipping, savouring, and stumbling upon places you never planned to visit. It’s feeling the warm breeze on your skin and not worrying if your outfit is perfectly put together—because if you’re relaxed and having the best time, trust us, you’ll look incredible.

So, pack light. Leave room for spontaneity (and souvenirs). And when in doubt, just add a spritz of perfume and an Aperol in hand—you’ll be golden.