The Story of Kourbela: A Greek Fashion Legacy Expands Globally

This winter marks a significant moment in the evolution of Kourbela, a brand with deep roots in Greek tradition and family values. Established in the 1970s, Kourbela has grown from a family business into a respected name in Greek fashion. Under the creative direction of Ioanna Kourbela since 2003, the brand has become synonymous with timeless designs and sustainable practices. As it embarks on a new global journey, Kourbela seeks to captivate a broader audience while remaining true to its heritage and core values.

"Kourbela is more than a brand; it's a way of life, and a testament to the enduring power of family, heritage, and innovation."

Ever-evolving, yet guided by core principles: Kourbela remains committed to design consistency, supporting Greek production and entrepreneurship, and fostering a love for people and the environment through sustainable practices.

A Global Embrace

From Winter 2023-24 onwards, the brand takes on a global persona under the name 'Kourbela'. It seeks to forge new connections and markets, expanding its horizons to captivate a wider audience – individuals with a free spirit and an openness to embrace the new.

A Look to the Future, Rooted in Heritage

With a steadfast eye on the future, Kourbela draws strength from its legacy and history. Timeless materials are reinterpreted for the present, resulting in high-quality designs that transcend borders. These designs celebrate Greek aesthetics and identity, while an unwavering work ethic promises continuous refinement.

Through this transformation, Kourbela seeks to solidify its bond with its customers, taking their cherished relationship to even greater depths. Kourbela is more than a brand; it's a way of life, and a testament to the enduring power of family, heritage, and innovation.

Read more about the deep history of the Kourbela Family Brand