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Article: KOURBELA | A Legacy Reimagined

KOURBELA | A Legacy Reimagined

KOURBELA | A Legacy Reimagined

1-2 min read

This winter marks a pivotal moment for Kourbela, a brand steeped in the rich tradition of family business. For two decades, Kourbela has woven its own narrative into the tapestry of Greek fashion. Established in the 1970s, the brand has garnered a loyal following over the years. In 2003, it embarked on a new chapter as a designer brand under the creative direction of Ioanna Kourbela, taking the name 'Ioanna Kourbela' & 'Ioanna Kourbela Basics'.

"Kourbela is more than a brand; it's a way of life, and a testament to the enduring power of family, heritage, and innovation."

Ever-evolving, yet guided by core principles: Kourbela remains committed to design consistency, supporting Greek production and entrepreneurship, and fostering a love for people and the environment through sustainable practices.

A Global Embrace

From Winter 2023-24 onwards, the brand takes on a global persona under the name 'Kourbela'. It seeks to forge new connections and markets, expanding its horizons to captivate a wider audience – individuals with a free spirit and an openness to embrace the new.

A Look to the Future, Rooted in Heritage

With a steadfast eye on the future, Kourbela draws strength from its legacy and history. Timeless materials are reinterpreted for the present, resulting in high-quality designs that transcend borders. These designs celebrate Greek aesthetics and identity, while an unwavering work ethic promises continuous refinement.

Through this transformation, Kourbela seeks to solidify its bond with its customers, taking their cherished relationship to even greater depths. Kourbela is more than a brand; it's a way of life, and a testament to the enduring power of family, heritage, and innovation.

 

Read more about the deep history of the Kourbela Family Brand

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